What Hoʻomau Hawaiʻi Market Means

Depending on the context, “Hoʻomau” has many meanings - just like most Hawaiian words and phrases. When naming this particular mākeke (market), we chose this name because it was broad enough to be inclusive, but specific enough that it spoke directly to our mission. Hoʻomau means “to continue, perpetuate, persevere” and each of our vendors exemplify these values in all aspects of their business.

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Native Hawaiian owned businesses

The Mission of Hoʻomau Hawaiʻi

It is no secret that Hawaiʻi has become a global brand. However, far too often is this brand of Hawaiʻi taken, appropriated, and manipulated by corporations across the world who have no authentic connections to our culture, our history, or our values. The mission of this event is to change this narrative.

Hoʻomau Market highlights local businesses across Hawaiʻi, majority who are Native Hawaiian owned, and all have a similar mission to share authentic pieces of Hawaiian culture through their passions and talents. We believe we can work together to help reclaim our narrative. Through the products sold at this event, our culture spreads a little farther and a little deeper.

When you make a purchase with our vendors, you are directly supporting Native Hawaiian and local families and helping them to keep Hawaiʻi home, you are supporting our lāhui and the authentic perpetuation of our culture, and you are creating change for generations to come.

Kailee Freitas

Owner, Mahina Made & HHM

“Extensive reach, targeted features.”

"Listing our business on this platform was a pivotal decision. The platform's extensive reach and the targeted features significantly increased our visibility. The detailed analytics invaluable insights into interactions, allowing us to tailor our super offerings. This Platform has proven to be a reliable ally.”

Mrs. Jessica Taylor

Owner, City Treats Café

“Diverse categories cater to interest.”

"This platform has become an indispensable part of my city living experience. Its diverse categories cater to every interest, ensuring there's something . The user reviews provide real and authentic insights, helping me make informed decisions on where to dine, shop, and explore. This Platform intuitive design.”

Mrs. Jessica Turner

Urban Adventurer

Community Giveback

Ingrained in our event is a mission to give back to our community. To create a more regenerative economy, we hope to perpetuate spending our dollars within our Hawaiʻi communities.

A portion of the proceeds from each events are donated to Native Hawaiian nonprofits and organizations that do great work for our lāhui.

Below is a list of past recipients.

The mākeke with a mission to perpetuate Mea Hawaiʻi