About Our Business

Culture is at the center of our business. The mission of our lifestyle brand is to perpetuate and normalize Native Hawaiian culture in fashionable, modern, and practical ways. We believe that our heritage can live on through conscious choices to incorporate it into our daily lives. As lifelong learners ourselves, we integrate the knowledge we learn into our products and we hope to inspire you to always keep learning as well.

Giving back to our local communities is ingrained in our brand. We recognize that larger impacts are made when we all come together. Each quarter, we donate a portion of our profits to various Native Hawaiian nonprofits who do valuable work in caring for our land, our culture, and our people.

In 2021, we saw a real need for local businesses to support one another. We created the Ho'omau Hawai'i Market, which is a pop up shopping event featuring Hawai'i's local businesses who perpetuate Native Hawaiian culture through their products and business practices.